The best adrenaline moments of the “Maze Runner: The Scorch Trials” transformed from a single screen into an ultra-wide, fully immersive experience bringing the entire theatre to life.
Cine-bridge launched a cinema first using the unique technology of Projection Mapping in addition to the regular TV-CM, Vine and Twitter for the new flavour of Mentos.
Ikea Moscow brought the bedroom to the cinema, decking out the whole theatre in the latest Ikea bedroom range.
An unsuspecting cinema audience got the shock of their lives when Gaz & Leccy burst through the screen in a fully immersive, 3D cinema stunt.
Pepsi Max fitted modified bathroom mirrors in the toilets of the Odeon cinema in Bayswater, transforming the reflections of visitors into Halloween characters.
To let everyone experience the new Audi TT, the Russian agency Instinct BBDO applied 4DX movie technology to a TV commercial and showcased it on the BIG screen.
This smart film is shown as the curtains begin to draw to a close at a much narrower gap so viewers can see “Smart Can Fit In Everywhere”.
Using a green screen and near real-time editing, patrons were inserted into the “Legends” trailer, which ran in ad-network NCM’s First Look preshow program.
Moviegoers were taken into the scene of the crime and onto the edge of their seats this unique cinema activation to promote the launch of the FOX Crime Network in South Africa.
Sky News Arabia lived up to their promise to report news “Now and from Everywhere” with an innovative cinema activation treating unsuspecting moviegoers to a live in cinema cross.
Auckland Transport leveraged the power of cinema to bring to life their new distractions campaign highlighting the impacts distracted driving can have on our roads.
JWT Spain created a cinema campaign for Corona Extra, partnering with Sony Pictures, the first minute and a half of Django Unchained appeared blurry – showing the effects of alcohol.
Non-profit organization fiftyfity gave cinemagoers a taste of homeless life by transforming it into a freezing environment to recreate what homeless people experience in a bid to drive donations.
To promote the new waterproof Sony Xperia acro S, film-goers attending the opening of Skyfall in Stockholm were given a free soft drink on entering the cinema with a little surprise…
Woolworths asked cinemagoers “what are you famous for at Christmas?” Their answers were filmed and recorded and dropped into a live pre-show on the big screen.