Rogue One: A Star Wars Story (December 2016)

Why Cinema?

Cinema advertising is the ultimate platform for brands, providing the most powerful medium to impact engaged consumers with audio visual storytelling.

The big screen, unrivalled sound quality and darkened auditorium create an immersive environment to watch the best first run content.

  1. Unrivalled impact
  2. A desirable audience
  3. The best content in the business
  4. Accountability
  5. 100% digital

Cinema delivers highly engaged audiences and premium first run content in the most impactful environment media budgets can buy.

Download our Cinema Delivers Guide

Independent research has proved the unique experience and viewing environment of cinema combines to deliver six times the impact and engagement of the same advertising on television.

With ad avoidance and multi-tasking redefining how media is consumed, advertisers are facing increasing challenges to connect and engage with consumers. This research demonstrates that cinema has a key role to play in amplifying an advertiser’s screen strategy, delivering engagement, impact and cut-through at a level no other media can match.

What it means for advertisers:
The research proved that cinema generates:

  • 6 times the impact of TV
  • 6 times the ad memories of TV
  • 6 times the engagement of TV

How the research was done:
The research, conducted by Australian Online Research, involving campaigns breaking concurrently on cinema and TV. Respondents had an opportunity to see the advertising on either Cinema or TV.

Measured proven recall amongst people with an opportunity to see the ad on either cinema or TV.

Include cinema in your screen strategy and super charge your campaigns today!

6 x Engagement of TV

Research proves that cinema is a powerful component of an advertiser’s screen strategy when used in combination with TV and online advertising delivering a significant uplift in advertising effectiveness.

40% More Brand Consideration
42% More Positive Brand Sentiment
156% More Top Of Mind Advertising Awareness
66% More Main Message Cut-Through

The research was conducted by BrandScience across two campaigns running identical creative on cinema, TV and online video and involved interviews with over 1,200 respondents. Respondents were grouped based on their opportunity to see across different media channels.

  • Not exposed to any channel
  • Only exposed to TV
  • Exposed to both TV and online
  • Exposed to cinema and TV
  • Exposed to cinema and online
  • Exposed to cinema, TV and online

For advertisers this presents compelling information on the role of cinema as part of any AV strategy in conjunction with television and online video.

CINEMA: DELIVERS LIGHT TV VIEWERS
& drives incremental campaign reach

Delivers Incremental Reach

Target Demo:
25-54

Adding cinema to your TV schedule increases 1+ reach by 5.3%

Base: National Metro
Source: CineTAM/Roy Morgan

cineTAM