Hyundai Palisade

To celebrate the launch of the all-new kidult approved Palisade, Hyundai undertook a tailor-made Drive In sponsorship focused on reaching families across the ESB.

Challenge

Deliver cut through in the already-crowded Family SUV market and drive consideration of the Hyundai Palisade over their key competitors.

Solution

Val Morgan created a bespoke package for Hyundai offering digital and onsite presence across all three Drive In locations across the Eastern Seaboard. To further hero the family focus of the vehicle, Hyundai were the official Family Nights partner and received additional preshow presence across all G & PG titles via a 10” end tag.

Hyundai also ran a surprise and delight upgrade for the first 5 Hyundai SUVs arriving onsite, who were escorted to a special viewing area and given a complimentary F&B combo. This offer was also extended in some cases to drivers of Toyota and Mazda SUVs, to enable Hyundai access to competitor clients.

Results

• 35,000 ‘All People’ admits across all three locations

• 1,110,000 people reached via eDMs across the campaign

• 154,000 digital impressions delivered across all website activity