Data & insights
Val Morgan strives to be the most measurable and accountable media format in New Zealand.
CineTAM
CineTAM is the world’s most advanced cinema audience measurement platform.
Launched in 2013, CineTAM is a leading cinema audience measurement initiative that enables campaigns to be planned and bought against target audiences with ease and confidence.
Tapping into the 850,000 member HOYTS Rewards database and cinema exhibitor ticketing data the CineTAM platform provides brands:
Real-time data
Live data feed updated twice a week, enabling real-time campaign measurement.
Pre & Post campaign forecasts and insights.