Hyundai Santa Fe

Case StudyAutomotiveMay 2021
Written By Andy Athans

Hyundai partnered with HOYTS Family Matinee to demonstrate the extensive features of the Santa Fe SUV.

Challenge

Increase consideration within the Family SUV category and hero the family friendly features of the all-new Hyundai Santa Fe to a family audience.

Solution

HOYTS Family Matinee sessions are held every Saturday and Sunday and showcase the latest family blockbusters. The partnership delivers national presence in both the event preshow and via a pre-promotional trailer aired in standard HOYTS sessions.

In an Australian first, Hyundai became the presenting partner of HOYTS Family Matinee sessions. This partnership included a full suite of digital and in foyer cobranded assets plus branded TVC, eDM and activation opportunities to further drive alignment.

Results

  • 1st HOYTS Australia Family Matinee partner

  • 104% supporting onscreen campaign delivery

  • 5,120,000 HOYTS guests reached via cobranded and branded eDM entitlements

Andy Athans
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