The 8 key cultural moments set to steal the spotlight in 2024.

In 2024, the cinematic landscape is brimming with a diverse slate of captivating films. From long-awaited sequels to groundbreaking adaptations, we have carefully curated a list of the eight key cultural moments that are set to define this year in cinema and are a golden opportunity for brands to align themselves with the biggest movies, stars, and cultural phenomena. By associating themselves with these blockbuster films, brands can leverage the immense popularity and cultural significance of these cinematic events to connect with audiences in meaningful and impactful ways.

Furiosa: A Mad Max Saga

Directed by George Miller, Furiosa: A Mad Max Saga is poised to be a cinematic extravaganza, exploring the origins of the iconic character Furiosa. With its breathtaking action sequences and immersive world-building, this film presents an unparalleled opportunity for brands to associate themselves with the adrenaline-fuelled excitement of the iconic, Oscar award-winning Mad Max franchise.

Releasing May 23.

Despicable Me 4

The lovable Minions are set to return to the big screen in Despicable Me 4, bringing their trademark humour and heartwarming antics. As the biggest family franchise in the world, this film gives brands a platform to tap into the universal appeal of the Despicable Me universe that continues to go from strength to strength since its very beginning in 2010.

Releasing June 20.

Deadpool & Wolverine

The colossal crossover event of the year, Deadpool & Wolverine promises to be a game-changer in the Marvel Cinematic Universe and superhero genre as a whole. With Ryan Reynolds and Hugh Jackman reprising their iconic roles as Deadpool and Wolverine, this film presents an exceptional opportunity for brands to connect with the massive fanbase of these beloved characters and the star power of their respective actors.

Releasing July 25.

Joker: Folie à Deux

Joaquin Phoenix returns to his Oscar award-winning role as the enigmatic Joker in Joker Folie à Deux. This highly anticipated sequel is set to offer viewers a deeper glimpse into the character's twisted psyche with the introduction of his partner-in-crime, Harley Quinn, played by the mega-talented Lady Gaga. This dark and provocative thriller provides brands the chance to align themselves with a cultural phenomenon that is sure to generate buzz and conversation particularly leading into the 2025 awards season.

Releasing October 3.

Gladiator 2

Ridley Scott's epic saga returns with Gladiator 2, transporting audiences back to ancient Rome for another tale of honour and vengeance. With its sweeping landscapes and gripping narrative, this film offers brands an opportunity to associate themselves with the grandeur and spectacle of one of the most iconic films in cinematic history with a refreshed cast of buzzworthy actors including the likes of Paul Mescal and Pedro Pascal and the potential for a cameo from the all-time great, Russell Crowe.

Releasing November 21.

Moana 2

The adventurous spirit of Moana will soar once again in Moana 2, as she embarks on a new journey across the sea. With its stunning animation and inspiring message of self-discovery, this film presents brands with a chance to align themselves with one of Disney’s most successful animated franchises that has captured the hearts of global audiences. Moana is also Disney's 6th highest ranking animated movie on the acclaimed Rotten Tomatoes, with a stellar 96% critics score.

Releasing November 28.

Wicked

The adaptation of the beloved Broadway musical Wicked is set to dazzle audiences with its magical spectacle and unforgettable music. In 2023, the musical celebrated its 20th anniversary, breaking records and becoming the second-highest grossing show in the history of Broadway. With the star-power of Ariana Grande as Glinda and Cynthia Erivo as Elphaba, this film presents brands a magical opportunity to align with the biggest musical phenomenon of the century.

Releasing November 28.

Mufasa: The Lion King

Mufasa: The Lion King offers a fresh perspective on the timeless classic and Disney’s biggest live-action remake, delving into the untold story of the noble king of Pride Rock, Mufasa. With its stunning visuals and powerful storytelling, this film enables brands to align themselves with a beloved franchise that echoes in the hearts of many, unifying diverse cultures under the banner of its timeless narrative.

Releasing December 19.