Val Morgan Digital
Val Morgan Digital entertains as much as it informs by igniting important conversations across different mediums, platforms and screens.
Val Morgan Digital is a a publishing network designed to deliver a mass audience whilst closing the loop between cinema & outdoor advertising through content that drives richer conversations.
Our brands
Our stable of brands drive curiosity, influence and impact through relevant storytelling.
The Latch expands cultural conversations beyond clickbait.
The Latch is Val Morgan Digital’s first O&O property, created for a gender-neutral audience with a focus to expand cultural conversations and drive richer conversations.
It’s a curation of entertainment, lifestyle, and wellness content for affluent 30 somethings.
Thrillist is the #1 experience brand for millennials and Gen Z.
In the US, Thrillist is the #1 travel content digital brand, #1 food + dining digital brand, #1 cocktail culture digital brand and #1 most trusted local recommendations.
Coming to Australia in 2021, Thrillist taps into a new demographic that’s looking for new & exciting experiences.
POPSUGAR is the
go-to publication for millennial women.
In 2021, POPSUGAR Australia will challenge the norm by dreaming up and creating futuristic and multifaceted experiences for multidimensional women.
POPSUGAR Australia will open up its masthead to a new generation of local voices, writers & talent.
Fandom is the largest entertainment fan site in the world.
Fandom is a global entertainment media brand powered by fan passion.
With more than 2.84 million users throughout Australia and New Zealand (Nielsen, March 2020), it’s a fan-powered, fan-trusted platform where fans can explore, contribute, and celebrate the world of pop culture, including gaming and movies.
Our unique cross platform reach
Val Morgan Digital offers content for every screen and platform - our digital publishing is amplified with in-cinema and out-of-home and reciprocally offers cinema & out-of-home advertisers with the chance to reach an engaged, online audience.
Key initiatives
Our key initiatives for 2021 are all underpinned by key themes across different advertising categories.
Modern values
Supporting local
Dream global, act local
Entertainment as connection
Brand alignment opportunities
POPSUGAR Voices
POPSUGAR Voices will be a contributor platform that gives young women the platform to have their voices heard on topics that are important to them right now. POPSUGAR Voices is an opportunity for passionate, talented and expert writers to create content for POPSUGAR. POPSUGAR Voices aims to give everyday women the tools they need to get their story published and connect with a community.
This will launch in March 2021, to coincide with International Women’s Day.
Thrillist Serves
A digital incubator and support network for the hospitality industry who were affected by bushfires and COVID-19.
Thrillist serves will act as a digital storefront for restaurants, bars and cafes around Australia. This digital movement will support the dynamic communities of business owners shaping our backyard and drive audiences to book, buy and support them.
Remote Work
Thrillist Australia is launching a dedicated content platform that combines digital capabilities with dream travel.
This series will explore just how expansive that trend could become in the new WFH world, and give recommendations for destinations and itineraries that are all manageable while retaining a full work schedule.
Girl‘s Night Out refresh
In 2021 POPSUGAR is teaming up with HOYTS to refresh the Girls’ Night Out offering.
Each month the property will be anchored by a different theme (such as friendships, career or love) and will include a POPSUGAR content series and a movie screening with a live influencer Q&A before each session.