How to buy Val Morgan Cinema advertising
We’ve made buying cinema advertising simple with an audience guarantee to ensure you get what you paid for.
Buying models
Whether it's high impact, aligning to a particular release or a few select locations, we've got you covered with easy to buy campaign options.
Follow Film
A Follow Film buy aligns your brand with specific blockbuster movies. It provides scale, exclusivity and association with the biggest moments in popular culture.
A Follow Film buy means you can:
drive mass scale over a short period of time
own a key cultural moment
align talent / brand for your product
lock-in full category exclusivity
Movie Audience Preferred
Movie Audience Preferred (MAP for short) is a targeted and cost efficient CPM buy that provides flexibility in programming and geo-targeting.
Buying a MAP campaign option gives you:
a more effective alternative to a TV buy
the ability to maximise the reach of your campaign and guarantee delivery against a specific target audience
full flexibility in programming
the capability to geo-target
Roadblock
A Roadblock buy is a week-long domination with your ad on all cinema screens nationally. It gives your brand the ability to build reach as quickly as possible.
A Roadblock buy gives you:
a full national network buy with your ad on every available traditional session
a flat weekly rate
delivery of audience within 10% tolerance
Digilites
Digilites are high-impact, premium digital screens targeted to moviegoers, all located on unmissable entry points to a cinema.
Digilites complement your campaign on-screen activity by adding an additional touch point to help increase your reach & frequency.
Digilite campaigns feature:
15 second animated creative (no sound)
high share of voice – maximum of 6 advertisers per loop
geo-targeting capabilities
audience tracking
Partnerships
Maximise brand awareness by aligning with some of the biggest cinema exhibitor franchises in the country. With a variety of flexible entitlements included in each opportunity, a partnership ensures your brand has presence across the entire cinema consumer journey.
On-screen
Marketing
Experiential
Amplification
In-house production capabilities
Val Morgan’s in-house creative team
The Studio team work with clients through every stage of a project, from conceptualisation to final execution, to create memorable multi-platform branded content that resonates with customers.
New Zealand’s experts in digital publishing
Val Morgan Digital can develop high-impact display and interactive solutions plus curate a diverse range of content to spark rich conversations with your target audience.