Deadpool & Wolverine
Released 25th July 2024
Platinum | P18-39, Males
Wolverine joins the "merc with a mouth" in the third installment of the Deadpool film franchise.
Since being introduced to the big screen in 2016, Deadpool has become one of the most recognisable and beloved superheroes in the world thanks to the franchise’s unique blend of mature humour and graphic action, which saw Deadpool become the highest grossing R16+ film and Deadpool 2 the 2nd highest grossing R16+ film of all time. The incredible performance of the first two film guarantees a huge return for the long-awaited third entry, with Deadpool (2016) delivering 400K admissions and Deadpool 2 (2018) delivering 367K admissions.
After debuting during Super Bowl LVIII, the most watched broadcast in the history of US television, the Deadpool & Wolverine trailer has smashed the record for the most viewed movie trailer ever within 24 hours with a whopping 365M views, a clear indication that Deadpool & Wolverine is set to be one of the biggest cultural moments of 2024.
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Audience profile
Deadpool 3 is the perfect chance for brands to reach youth audiences, appealing directly to this hard-to-reach segment, particular for brands looking to reach tech and gaming conscious consumers.
38%/62%
Female / Male audience split
64%
P18-39
379ix
University Students
221ix
School Students
Source: CineTAM Live comparable title