Furiosa: A Mad Max Saga

Released 23rd May 2024

Platinum | P25-54, Males

Anya Taylor-Joy leads this ensemble cast in the origin story of renegade warrior Furiosa before she teamed up with Mad Max in Fury Road.

Mad Max: Fury Road was a phenomenal success upon release in 2015. Widely praised for its unbelievably gripping action set pieces, with Rolling Stone even ranking it as the #1 action film of all time, Fury Road received a whopping 10 Academy Award nominations and secured 6 wins.

The success of Mad Max: Fury Road accompanied by the wider franchise’s reputation as one of the most iconic action franchises of all time, guarantees a huge run for this highly anticipated prequel.

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Audience profile

Furiosa is perfect for brands looking to connect with male audiences across multiple-generations. The film is expected to skew towards slightly older audiences, ensuring an audience with high disposable income. Due to the male skew in the genre, action films are also renowned for reaching audiences with a strong interest in tech, cars and alcohol brands. 

36%/64%

Female / Male audience split

51%

P25-54

445ix

University students

208ix

Young Couples

Source: CineTAM Live comparable title

Cast

Anya-Taylor Joy

Chris Hemsworth

Angus Sampson

Watch the trailer

As the world fell, young Furiosa is snatched from the Green Place of Many Mothers and falls into the hands of a great Biker Horde led by the Warlord Dementus. Sweeping through the Wasteland, they come across the Citadel presided over by The Immortan Joe. While the two Tyrants war for dominance, Furiosa must survive many trials as she puts together the means to find her way home.

Keep up with the latest news on Furiosa.

Rev up for a wild ride as Furiosa returns in this explosive Mad Max prequel.

Furiously fantastic: Mad Max prequel reveals old flames and new faces.

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