Joker: Folie à Deux

Released 3rd October 2024

Platinum | P18-39

Joaquin Phoenix and Lady Gaga bring madness to life in Joker: Folie à Deux, a twisted dance of chaos and charisma.

Joker was a phenomenal success upon release in 2019, positioning itself as the 2nd biggest MA15+ film ever. Widely praised for its unique, gritty take on the origin story of one of the most iconic superhero villains, Deadline listed the film as one the 21 Most Influential Films of the 21st century. Entering award season, Joker received a whopping 11 Academy Award nominations and secured 2 wins for Best Original Score and Best Actor for Joaquin Phoenix’s performance as Arthur Fleck.

Joker also became the first R-rated film in history to gross over $1 billion at the global box office. Despite its modest $62.5 million budget, Joker became one of the most profitable superhero movies of all time. Given Joker’s success the sequel’s budget has reportedly increased to $200M which accompanied by the addition of Lady Gaga’s star-power Joker: Folie à Deux is set to give the first film a run for its money.

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Audience profile

Joker: Folie à Deux is the perfect chance for brands to reach youth audiences, appealing directly to this hard-to-reach segment, particular for brands looking to reach tech and gaming conscious consumers.   

35%/65%

Female / Male audience split

75%

P18-39

591ix

University Students

208ix

Young Singles

Source: CineTAM Live comparable title

Cast

Joaquin Phoenix

Lady Gaga

Zazie Beetz

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The biggest sequels coming to cinemas in 2024.

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