Holy Smokes! The Batman proves that Cinema is back with a vengeance delivering a massive weekend of audiences
The Batman’s opening weekend smashed Bond: No Time To Die’s box office result and drove 70,000 DC fans to the big screen from Wednesday to Sunday last week.
73% of The Batman’s audience were from the hard-to-reach 18-39 demo.
Cinema’s momentum will grow with other highly anticipated titles; Morbius, Doctor Strange in the Multiverse of Madness, Top Gun: Maverick, and Jurassic World Dominion, all releasing over the coming months.
The Batman had an incredible release weekend across New Zealand, attracting an avalanche of audiences with over 70,000 bat-fans flocking to the cinema to catch the latest DC instalment. The film raked in a stellar $1 million at the box office across its opening weekend, topping Bond: No Time To Die’s box-office result.
Matt Tremain, Sales Director New Zealand, Val Morgan Group, comments “We know we’re set for an outstanding year ahead as highly anticipated titles such as Morbius, Doctor Strange in the Multiverse of Madness, Top Gun: Maverick, and Jurassic World Dominion, all set to release over the coming months. Cinema is just getting started and we know that the positive momentum will keep building as these key titles roll out”.
Cinema has again proved that it is still the best place to connect with hard-to-reach youth audiences, with an incredible 73% of The Batman’s opening weekend audience in the 18-39 demographic.
Tremain continues, “Cinema is the most powerful medium for brands and advertisers to be a part of, especially if they’re looking to reach youth audiences. Over the past months we’ve see youth audiences skyrocket, which not only is driven by blockbuster titles like The Batman, Spiderman, and Uncharted, but the shared experience that youth audiences are looking for, which cinema delivers.
*Source: CineTam March 2022 (Wed-Sun)