BlackHawk

BlackHawk successfully targeted pet owners during a key summer cultural moment; all whilst getting product in their hands, homes and best friends' bellies! 

Challenge

Target the health-conscious human consumer to drive awareness of the highly nutritious range of dog food from BlackHawk.

Solution

Connect with consumers in an experience where their furry friends are welcome, becoming the doggy sponsor of Moonlight Cinema.

This sponsorship allowed BlackHawk to sample their wide range of dog food at the event, so consumers' four legged friends had a treat on the night or to take home, putting the brand into consumers' homes. 

Results

• 35,000+ samples distributed nationally

• 162,000+ audience reached throughout the 2019/20 Moonlight Cinema season

• 36,000+ unique audience reached through paid social posts