Paco Rabanne

Case StudyCosmeticsNovember 2019
Written By Andy Athans

Paco Rabanne partnered with Val Morgan & HOYTS Girls Night Out to help launch their newest fragrance, Lady Million Empire. Not only enabling them to increase awareness levels but also drive trial. 

Challenge

Drive awareness and trial to a targeted female audience, through one their key passion points. 

Solution

Partner with HOYTS Girls Night Out for the hotly anticipated release of Charlies Angels. 

Lady Million Empire received brand association with all digital and on-screen Girls Night Out collateral including logo placement and 15' TVC. Fragrance samples were included in the Girls Night Out goodie bags for all the ladies on night, putting the product right in their hands and their homes.

Results

  • 2000+ admits for November Girls Night Out

  • 1263 samples distributed across 13 locations

  • +24% increase in solus eDM open rates

Andy Athans
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