Google Home Hub

Case StudyTechnologyNovember 2019
Written By Andy Athans

Google utilised a Val Morgan pre-show idea to promote and showcase the features of the new Google Home Hub through a fun and educational activation.

Challenge

To showcase the Google Homes functionalities to ‘young tech-savvy’ families through an innovative and real-life experience.

Solution

This integration was executed across HOYTS, Event Cinemas and Village Cinemas nationally, appearing in the preshow for Fantastic Beasts: The Crimes of Grindelwald and The Grinch.  

The bumper demonstrated the capability of the Google Home Hub to dim the lights, as the cinema lights also dimmed once the command was given.

Results

  • The Google Hub ‘Dim the lights’ pre-show execution was a market-first

  • The unique nature of the campaign meant that 112% on screen campaign delivery

  • Over 700K* people 18-39 were exposed to the campaign

* Source: Cinetam Admissions November – December 2019

Andy Athans
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