Microsoft Forza Horizon 4

The 4DX commercial enables cinemagoers to experience the game in real life and demonstrates a new feature of the game.

Challenge

To launch Forza Horizon 4 in an innovative and impactful manner to showcase the game’s high octane experience.

Solution

Working with Val Morgan, Microsoft designed an exclusive 4DX commercial to be played nationally - creating the most exhilarating cinema experience EVER!

4DX is considered to be the biggest innovation in cinematic technology, stimulating all five senses through high-tech motion seats and special effects such as wind, fog, lightning, bubbles, water and scents.