Moana 2
Released 28th November 2024
Gold | P25-54, Families
Sail back into the heart of the ocean as Auli'i Cravalho, Dwayne Johnson, and the captivating Nicole Scherzinger join forces for Moana 2, where a new voyage awaits with music, courage, and the spirit of adventure.
Moana was a phenomenal success upon its release in 2016, positioning itself as the 3rd highest grossing animated film of all time as well as the 3rd highest grossing film of the year. Moana also has a 95% rating on Rotten Tomatoes positioning itself as the 6th highest ranking animated Disney film.
Despite the release of major blockbusters like Top Gun: Maverick and The Super Mario Bros. Movie in 2023, Moana still held the crown for the most streamed film of 2023 in the US despite releasing 7 years prior. With the overwhelming love for the debut film from Disney fans, Moana 2 pivoted from its original plan to become a series for Disney+ with Walt Disney Company CEO Bob Igor announcing in March 2024 that Moana 2 would be getting a theatrical release later in the year.
________
Audience profile
Moana 2 offers a prime opportunity for brands to connect with young families and affluent NEOs who appreciate cultured living and are eager to spend during the festive season.
65%/35%
Female / Male audience split
49%
P25-54
159ix
Big spenders
156ix
Young parents
Source: CineTAM Live comparable title