Wicked
Released 21st November 2024
Platinum | P25-54, Females
Experience the untold magic in Wicked, as Ariana Grande, Cynthia Erivo, and Jonathan Bailey redefine good and wicked in this enchanting saga of friendship, power, and the origins of Oz.
The Wicked stage production premiered in 2003 and since then has broken box office records around the world with the Broadway and London productions setting records for the highest weekly gross in 2011.
In 2016, Wicked hit $1 billion at the Broadway box office becoming the fastest that a Broadway production has achieved this milestone. After achieving this milestone Wicked, then went on to surpass The Phantom of the Opera at the Broadway box office, becoming the 2nd highest grossing Broadway show of all time.
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Audience profile
The Christmas-New Year period is historically the biggest time for cinema and is a particularly strong time for musicals, with 7 of the top 10 musicals ever being released across Dec-Jan, including the comparable family-musical The Greatest Showman. Having been seen by more than 50 million fans around the world, Wicked provides brands with the perfect opportunity to align with the biggest musical blockbuster of 2024.
64%/36%
Female / Male audience split
43%
P25-54
221ix
Mid-life households
179ix
Big spenders
Source: CineTAM Live comparable title