Captain America: Brave New World is a blockbuster feast for action-hungry audiences.

Captain America: Brave New World is set to be Marvel’s next major blockbuster following the phenomenal success of Deadpool & Wolverine earlier this year. The film cemented itself as the year’s biggest cultural moment, becoming the number one R16+ film of all time in New Zealand with over 380K admissions and an impressive 94% audience score.

Now, Marvel Studios is ready to build on that momentum with Brave New World, a thrilling combination of blockbuster action and the grounded political intrigue that made The Winter Soldier—one of the most acclaimed entries in the original Captain America trilogy with a 90% critic score and 92% audience score on Rotten Tomatoes.

CineTAM data reinforces why Brave New World is high on our list of ones-to-watch. The film is expected to captivate a predominantly male audience within the 18-39 demographic, indexing highly with university students (261ix) and young singles (193ix). These segments represent a dynamic, action-loving audience that thrives on high-energy and culturally significant moments—precisely what Marvel delivers at its best.

As Marvel’s first major release post-Deadpool & Wolverine, Brave New World carries the weight of continuing the studio’s return to top form. This makes it a golden opportunity for brands to align with the MCU at a time when its cultural impact is at an all-time high.

Marvel’s proven ability to create cultural phenomena ensures Brave New World will deliver more than just box office numbers. For brands looking to make a bold statement and connect with hard-to-reach audiences, aligning with Captain America: Brave New World is a powerful way to harness the excitement of Marvel’s next blockbuster moment.

Captain America: Brave New World will fight its way into cinemas on February 13.