Roll out the red carpet: here are the 2025 Oscar contenders ready to steal the show.
The 2025 awards season is shaping up to showcase one of the most diverse and captivating lineups in recent years, with a selection of films that challenge storytelling norms and are set to resonate with a wide range of audiences. This lineup presents a unique opportunity for brands to connect with a premium audience of cinephiles eager for insightful, high-quality content.
A Real Pain
Audience profile: P25-54 | Hyper NEOs, ABs
Releasing December 26.
The heartfelt story of two cousins reconnecting through a journey to their family’s roots in Poland explores themes of family heritage, connection, and culture. This presents brands with an opportunity to connect with family-oriented audiences, NEOs, and ABs, making it particularly relevant for brands in the travel and lifestyle sectors.
The Room Next Door
Audience profile: P25-54 | ABs, Females
Releasing December 26.
Following the reunion of two old friends in an unusual setting, this heartfelt story delves into themes of nostalgia, friendship, and rekindling bonds. The Room Next Door offers a strong opportunity for lifestyle brands to connect with ABs and female audiences who resonate with emotional narratives.
Anora
Audience profile: P25-54 | Hyper NEOs, Females
Releasing December 26.
This modern Cinderella tale of a Brooklyn woman’s journey into high society explores themes of reinvention and aspiration, offering a compelling narrative of transformation and resilience. Luxury brands can find a strong alignment here, reaching females and affluent NEOs.
Conclave
Audience profile: P25-54 | Hyper NEOs, ABs
Releasing January 9.
Set within the secretive Vatican, this intense political thriller delves into themes of mystery and ethical dilemmas, offering a compelling narrative filled with complex storytelling and historical intrigue. Premium brands can benefit from aligning with this film to reach affluent NEOs and ABs.
Emilia Perez
Audience profile: P25-54 | ABs, Females
Releasing January 16.
A powerful story about identity and transformation, this film follows a lawyer aiding a cartel leader on his journey toward self-actualisation, exploring themes of courage and personal authenticity. It offers alignment for brands that champion diversity and empowerment, particularly those aiming to connect with female audiences.
A Complete Unknown
Audience profile: P25-54 | ABs, Males
Releasing January 23.
Exploring Bob Dylan’s rise in the 1960s, this film delves into themes of cultural legacy, artistic achievement, and the transformative power of music during a pivotal era. It offers brands an opportunity to connect with ABs and male audiences while aligning with the timeless appeal of historical icons.
The Brutalist
Audience profile: P25-54 | Hyper NEOs, ABs
Releasing January 23.
Set against the backdrop of post-war Europe, this film follows the journey of an architect fleeing to America to rebuild his life and legacy, exploring themes of resilience and creativity. It serves as an ideal platform for brands aiming to connect with affluent NEOs and ABs while aligning with historical narratives and cultural depth.
September 5
Audience profile: P25-54 | ABs, Males
Releasing January 30.
Set during the Munich Olympics, this thriller delivers intense, action-oriented storytelling while exploring themes of resilience and historical significance. September 5 provides an ideal platform for brands seeking to connect with male audiences.
Maria
Audience profile: P25-54 | ABs, Females
Releasing January 30.
Following the last days of opera legend Maria Callas, this biopic weaves a story of elegance and timeless artistry, exploring themes of legacy and dramatic storytelling. Maria offers a prime opportunity for luxury brands to connect with ABs and older female audiences.
