Cinema delivers biggest weekend in admissions since Jan 2020.
Highest weekend of admissions since pre-lockdown with 137,000 admissions
Godzilla vs. Kong has set a new audience benchmark and helps kick off the Easter school holiday period.
Momentum in audiences will continue to grow as more blockbuster titles launch over Q2
Godzilla Vs. Kong achieved 75,000 admits over its opening weekend.
Cinema admissions recorded their best ever results since pre-covid lockdown restrictions, as 137,000 New Zealanders visited the cinema over the weekend (25-28 Mar 2021). Proving once again the power of cinema in delivering hard-to-reach demographics, an incredible 57% of last weekend's audience were aged 18-39.
The blockbuster weekend of admissions sets a new benchmark for audience levels and confirms the return of consumer confidence in the cinema environment. Momentum is expected to build consistently into the April school holidays as new first run titles hit cinemas, including The Courier, Nobody, Peter Rabbit 2, Tom & Jerry, Mortal Kombat and Nobody.
Last weekend’s stellar results were fuelled by a growing blockbuster content slate, with Godzilla vs. Kong achieving an outstanding performance of 75,000 admits, achieving this result in only its first weekend at the box office.
The growth in admissions also further validifies Val Morgan’s 2020 Great Escapers research, which proved that an overwhelming segment of the population are seeking experiences that offer them a sense of escapism and return to normal life – attributes that Val Morgan can uniquely deliver.
“These early results have far exceeded our forecasts and signals that returning cinema audiences are craving the immersion and escape that only the cinema experience provides. We anticipate that national admissions will continue to gain momentum and exceed forecasts throughout 2021 with an 18-month content slate crammed into just nine months”
Advertisers can be assured that Val Morgan Cinema is still the most powerful AV platform for brands to tell their story and truly connect with consumers. Now is the time to get back on board with the biggest, brightest, and best advertising platform in the world”. Mr. Guy Burbidge, Managing Director of Val Morgan said.
New Zealanders’ hunger for first-run content and amazing experiences outside of the home will be fulfilled with blockbuster movie titles such as Free Guy, Cruella, A Quiet Place: Part II, Fast & Furious 9, Top Gun: Maverick and Black Widow all dropping within the next four months.