Cinema in a class of its own, as Val Morgan delivers over 4 million admits over the school holiday period.
The Easter school holiday period delivered a 4.15 million admits
The weekly average over this period eclipsed the summer school holiday period with 37% higher weekly admits
The impressive results rounded out a 4th consecutive week of over 1 million staggering admissions
Results prove that cinema is still the best place to build brands and connect with hard-to-reach youth audiences
Well-known family titles such as Tom & Jerry underpinned cinema’s school holiday growth trajectory.
Cinema admissions reached a post-lockdown record during the recent school holidays, reaching a total of 4.15 million admits.
The result eclipsed the average admits in the last summer school holiday period by 37%, with a weekly average of 1.4 million Australians visiting the cinema.
The school holiday audience bump came off the back of the Easter long weekend and a returning solid content slate, with cinema enjoying its 4th consecutive week of over 1 million admits.
With well-known family titles such as Peter Rabbit 2 and Tom & Jerry underpinning cinema’s growth trajectory — as well cinema’s recent biggest blockbuster, Godzilla Vs. Kong’s amassing a monster 1.39 million to date — the school holiday audience again proves that cinema is the best place to build brands and connect with hard-to-reach youth audiences.
Managing Director of Val Morgan Cinema, Guy Burbidge, attributes the continued strong performance to the social and immersive nature of cinema, as well as a growing slate of quality content with even greater breadth than ever before.
““We are thrilled to see continuous audience growth within our cinema environments. With audiences eager for experiences outside of the home, Cinema once again is the place to escape, immerse and indulge on the biggest screen of all.”
Cinema is showing no signs of slowing down, with two years’ worth of content packed into the next eight months. Upcoming releases including Disney’s Cruella, Marvel’s Black Widow, Fast & Furious 9, and returning to screen 25 years on from the original instalment, Space Jam 2, point to what is arguably the best future release slate for 2021 that cinema has ever seen.