How Brands Can Own Blockbuster Family Content Over The School Holidays

Kids and families love school holidays because it serves as a break from the daily grind, offers a chance to relax and rejuvenate, and allows for family bonding through the indulgence in fun-filled activities.

Going to the local cinema is one of the most popular holiday past-times for many families. A visit to the big screen provides the opportunity to create lasting memories, for parents to take a break, relax and enjoy a film that is multi-generationally engaging and entertaining.

The age-old ritual of choc tops and popcorn, the hush as the lights dim for the pre-show and the anticipation of seeing some of the most beloved characters in pop culture is one of the most memorable family experiences of all.

School holiday periods consistently show a strong uplift in admissions, with the holiday weeks experiencing an average increase of 40%.*

Brands have the opportunity to completely own family content during the busiest times and align with promotional marketing for blockbuster family content to effectively drive brand messaging and awareness among a high value, receptive family audience.

With the Easter break just around the corner, anticipation levels for some of the most iconic family blockbusters set to release during the holiday period are on the rise.

The Biggest & Most Anticipated Family Blockbsuters Coming Up This Year

The Super Mario Bros. Movie

The Super Mario Bros. Movie is set to be the big family blockbuster of Easter 2023 and is one of the most highly awaited family titles of the year. 

Releasing April 5.

To find out more about The Super Mario Bros. Movie, click here.

The Little Mermaid

Releasing May 25.

To find out more about The Little Mermaid, click here.

Spider-Man: Across The Spider-Verse

Releasing June 1.

To find out more about Spider-Man: Across The Spider-Verse, click here.

Elemental

Releasing June 15.

To find out more about Elemental, click here.

In additional to the highly anticipated family blockbusters mentioned above, many more are in the works, including PAW Patrol: The Mighty Movie, which is set to release on September 28, 2023.

Reach out to your Val Morgan Account Manager to find out more about how your brand can own blockbuster family content over the next school holiday period.

*Source: CineTAM 2022.
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