New Zealand Had Its Best Week In Three Years With 431,000 Admissions.

New Zealand’s weekly admissions record has been broken yet again, with a total of 431,000 Kiwis hitting the big screen from Thursday last week to Wednesday this week, the best result cinema has seen in three years. Thor: Love and Thunder was the main contributor to the week’s success, however Minions: The Rise of Gru, Elvis, Top Gun: Maverick and Jurassic World: Dominion all helped drive the stellar result.

The fourth film in the Thor franchise, Thor: Love and Thunder, has delivered the biggest opening for any film this year, with 181,000 admissions since opening last Wednesday, and over $3 million at the New Zealand box office. 

The film’s weekend opening was 44% bigger at the box office than 2017’s Thor: Ragnarok, even without taking into account the contribution of its early opening day on Wednesday.

Thor: Love and Thunder has so far attracted a predominantly young audience with 69% falling within the P14-39 demographic, reinforcing the notion that cinema is never short of big blockbuster titles that attract the hard-to-reach youth audiences.   

Thor’s fourth solo story as Marvel’s god of thunder is said to be the most hilarious and heart-warming yet and continues to follow Thor’s long journey of self-actualisation. Thor: Love and Thunder has ticked all the boxes. It is no surprise audiences have been flocking in to be met with this captivating mix of comedy, epic action and love. 

Source: CineTAM 2022.